200 scripts later, he’s shooting

An intriguing and insightful blog post by Mr. George Tannenbaum of R/GA on passing through the long, winding, acidic digestive tract of a client and coming out the other end with spots to shoot.

He wrote 200 scripts, showed half to the client, and finally got approval. You can read what he learned from the experience and then test it against your own learnings.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s